Home » Advertising » 3 Important Social Media Lessons

3 Important Social Media Lessons

Have you learned these very same social media lessons during this past year?   

Wow, it’s been almost a year since I started this blog, and there has been a crazy amount to learn! Let’s see if we agree on  these 3 important social media lessons:

1. The need for more and more content is GONE. Stop killing yourself to write something! 

social media lessons learnedHow many blog posts have you read in the last year? I have read about 8-10 a day in an effort to make sure I’m writing unique data or to find the most valuable marketing information to give to you, along with my insights.

When you open your email account in the morning, how many blog postings do you have? I usually have about 12, and if I ignore them for a day or two, it gets frightening.

The trouble is, CONTENT ISN’T KING to me any more — it’s repetitive and time consuming. We need fewer posts, but unique insights.

The purpose of this particular blog is to keep entrepreneurs and small businesses up to date on important marketing methods and news. If you check my catalog at the right or my menu at the top, you’ll find posts about all kinds of marketing issues. So now I’m doing what I wish everyone else would do: I’m dropping back to 1 post a week so that I can take more time to bring you info that I think is absolutely vital (and very soon this site will be beta testing an important new function that will help you immensely so please stick with me!).  No need for all of us to keep rewriting the same stuff! 

Instead of writing general content, for better use of your time,  do “niche” marketing:  write blog posts only about your products and services WHEN YOU HAVE SOME NEW INFORMATION that will help your customer. Fair and true comparisons about your product versus your competitors’ are extremely helpful and can make your website as popular as the River Pool people — those guys became the gurus of pools through their honest comparisons.

2. You can learn a whole lot of new stuff on LinkedIn and meet new customers (without having to subscribe). 

I read blogs to make sure I’m learning new stuff about whatever is happening, but I have found that LinkedIn groups can provide the info faster. I have made some really good national and international friends and contacts, and obviously relationships are the best ways to make new customers. I can go to LinkedIn for even just a couple minutes and browse through the discussions, and I can find some gems.

Example: Yesterday several people in a social media marketing group mentioned Canva a terrific low-cost graphics program that allows you put together your own graphics. See the photos in this blog? They cost me $1 each, and you can make composites and ads and everything — I love it, and I wouldn’t have found it without LinkedIn!

For better use of your time, be sure you’re in 4 types of groups that will have:

  • your customers in the group so that you can share your information, establish yourself as an authority, and start relationships with multiple people
  • your peers and competitors in the group so that you are keeping up with your industry
  • local people so you can actually meet in person or join a networking group
  • special information that you need to know, like marketing groups, or SCORE for business advice.

3. You can ignore most sites and concentrate on just a few that can deliver your primary customers.

social media lessons

I put this composite together in 4 minutes using CANVA – really a cheap and easy graphics program!

If you had a huge marketing department, you could be everywhere all the time. You could hop right onto Vine, Jelly and Quest, and maybe someday you will, but why now? Google Analytics can tell you right away how your customers are finding you – keyword searches, Facebook, etc., so what about just doing these things:

  • If your product is highly visual, maybe sites like Pinterest will help you, but if it hasn’t worked out after a month, leave your pins and drop it!
  • Be sure you have some good videos on your website, and put them on YouTube — it can be a long-term contributor of customers for you.
  • Other sites? B2B? I really enjoy making contacts on LinkedIn and have found it very valuable for both my businesses.
  • Don’t you think everyone needs to be on Facebook? Invest the time to learn how to get more friends with contests and games, and use PPC to drive people to your site.
  • Tweeting can bring rewards for some businesses, but not if you need someone to walk in your door — 4Square works better for that. Tweets have brought people to this blog, but I have to tweet consistently, and that’s hard for me with so many other things to do (I like it though — tweeting is fun).
  • Devote some time to Yelp if your sales are dependent on good reviews.

So, do you agree? Are these social media lessons you have learned, too? If you have other lessons to share, please put them in the comments below. Then let’s stop beating ourselves up with social media and remember that there are a whole lot of other ways to reach customers — the so-called “traditional” methods like newspapers and direct mail. What if we dropped some of the social media frenzy and got some other stuff going for us?

Thanks for reading – won’t you please subscribe and/or share?

 

Welcome! Thanks for visiting AdHelper.com!
Won't you please subscribe?

We're bringing you useful marketing ideas and information that you need to know.

comments

  1. Alanna says:

    I have read so many articles or reviews about the blogger lovers except this paragraph is actually a pleasant piece of writing, keep it up.

  2. Vada says:

    Link exchange is nothing else but simply placing
    the other person’s website link on your page at proper place and
    other person will also do same for you.

  3. Hollie says:

    You’ve made some good points there. I looked on the internet to learn
    more about the issue and found most individuals will go along
    with your views on this website.

  4. Candy says:

    Thanks for sharing your info. I really appreciate your efforts and I will
    be waiting for your further posts thanks once again.

Leave a Reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

See us at Google+

Return to Top ▲Return to Top ▲