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4 Marketing Trends You Need to Know for 2016

Important Marketing Info for 2016 — 

It’s the start of a new year and time to talk about what marketers who are in the know are planning for their approach in the coming months.hitting customer demographics target

1. Content Marketing Reigns Supreme

70% of surveyed marketers say they are creating more content than they did last year.

That’s because those who created content last year saw that it works! If your marketing plan doesn’t address content creation, change it. Make sure the content you create is unique and helpful.

And a special note:  you can’t just create content; you have to drive people to it. There are specialists who do this for a living.

2. Big Data Is Driving Decisions

65% of business executives from global brands say they embrace big data to stay competitive.

More and more companies are using big data to guide their marketing approach. This includes things like predictive analytics, market research, and customer surveys. The reason they do this is because they want to ensure they are presenting the right message to the right people at the right time.

3. Answer Mobile Marketing’s Call NOW

70% of mobile searches lead to online action within an HOUR.

Did you see that stat? 70 percent!! According to Forrester Research, mobile is predicted to be the fastest growing channel among all digital channels. That means your marketing campaigns need to address this powerhouse. Make sure all of your electronic marketing is mobile-friendly.

4. Social Media Works

46% of web users look to social media when making a buying decision.

Social media is a great way to communicate directly with your target market in a way that is highly personal. However, anything you post to your social media outlets must still be professional.

 

Many thanks for this excellent information from David Stein, CEO of The Producers Network.  When he sent it to me, I was glad to share with you — hope it helps you when you’re making decisions.

Won’t you share it with others?    

comments

  1. c.ryan says:

    This is such worthwhile information. I hope all your readers are paying attention. I really appreciate the effort that goes into creating publications like this. Thanks for sharing and I look forward to more interesting articles in the coming months.

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