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Adv. Options List

ALL Advertising Options

This is a list of all advertising categories and all types of marketing venues that the Ad Pros group on LinkedIn can come up with.   I developed this list to help me write marketing manuals for franchisees, and to help Do-It-Yourself marketing people with options. If you’d like to contribute, please do!

Non-Media Options
Cause Marketing
Telephone Marketing – “Warm” Calling, Cold Calls, Robocalls

Experiential – can be media-based or non-media based

“Guerilla” marketing – can be media-based or non-media based

Internet Options
Website and/or Blog
Pay per click
Social Media – Twitter,
Yelp, LinkedIn, Facebook, Foursquare,
and a million apps….

Media Options
Cable TV
Direct Mail — letters, postcards, newsletters
Outdoor Marketing – billboards, bus benches, train ads
(also includes transit advertising)

Public Relations – this is a changing field and can involve media or not

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  1. You might add e-mail marketing to your list, plus broadcast TV, since cable and broadcast behave differently and have a substantial price differential. In the Non-Media category, don’t overlook event sponsorships and Word of Mouth. (I have presented entire seminars on W-O-M.) Yellow Pages – now both in print and online – still claim a significant percentage of many marketing budgets. Then you can get into the long list I refer to as “Miscellany” – things that barely qualify as advertising, but since they’re paid for out of the advertising budget, they must be included: Promotional items (pens, calendars and other tchotchkes, emblazoned with company logo); banners on the ball field fence; ads in the high school yearbook; the list is as long as your imagination. Because I see so much waste, I focus on helping business owners figure out where and how to invest their hard-earned dollars. After all, not even Procter & Gamble can afford to waste money.
    I love empowering do-it-yourself types, so I would be willing to contribute articles. I have several that have already been published on my blog or elsewhere, or if you need a specific topic covered, I’d be happy to address it.

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  3. I am pretty sure that everyone will agree that Outdoor is considered media.

    Also bus shelters and train station ads are considered transit and are part of outdoor.

    Gorilla and experiential are two separate categories under non-traditional OOH.

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