This page lists all the articles that have appeared in this blog — I hope you’ll enjoy reading them and find them useful.
Personal branding is for everyone who wants to get ahead in whatever they do, but it is particularly important for consultants, attorneys, entrepreneurs — anyone who builds a business based on the strength of their own knowledge and experience.
Branding Your Company Product or Service
Branding is SO much more than just stating what your business does – it’s about the emotions of why people buy your particular brand – how they perceive you. You need forget what your business DOES and figure out what emotions drive people to actually purchase your product or service.