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Make Sense of Your OnLine Retail System

online retail system demo
On-Line Retail System Chaos –  If you have a website that sells something, you probably know that your site’s design is quite complex — much more so than just presenting content. Yesterday I received an email from an unknown person — I have no idea how it got through my spam filters — but whatever she did worked, so she’s… Read More..
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Great Super Bowl Ads 2015

SUPER BOWL ADS AND PUPPIES
Best 2015 Super Bowl Ads are about Beer..no, wait — Feelings —  This blog is about marketing, and we just can’t ignore the biggest, most spectacular, and humongously expensive commercials ever made in the history of man! Notice when you watch these incredible ads that most of the time it’s not about the product?   It’s about tying your product to… Read More..
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5 Biggest Marketing Mistakes

Marketing Mistakes
I’ve made ’em. How about you?  Here’s my list of  top marketing mistakes:   1. EVERYONE GETS INTO THE ACT Ever come up with a good marketing idea only to have everyone in the company hop on it and tear it down? Ever noticed that everyone has an opinion on about marketing? And they defend their opinions with deadend statements… Read More..
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Oh-Oh, What’s NOT Working?

advertising media eggs in one basket
Get Something Else Going NOW! Writing content faithfully? Tweeting 15 times a day? Paying for facebook likes? Sales falling off?Take a look at this Statista chart:How about this: Content is NOT King:  There are 940,000,000 discussions in my Google search on content NOT working as well any more.A major trend. If you have moved away from traditional… Read More..
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6 Things Your Customers Really Want to Know

7K0A0032
On your web, in your brochures, or part of your sales spiel, your customers really care about these 6 subjects. If you shy away from one of them or try talk around it, they’ll walk. Don’t waste time. Just tell them what they need to know in order to make a good decision: 1.  How much does it cost? Don’t… Read More..
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Use This OTHER Big Mobile Marketing App

mobile app on phone
Mobile Marketing Apps to Help You Grow FAST – Groupon!    I’m still making my pitch to get you going with mobile! In my previous post I gave you some amazing numbers on how much mobile marketing apps are capturing all of us, and I explained how Foursquare works. Today we’re talking about the other mega-huge mobile app: Groupon. You’re familiar… Read More..
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How to Use Great Mobile Marketing Apps for Deals & Customers!

foursquare2
Major Mobile Marketing Apps You’ll Want to Use –    Downloading  Foursquare is easy Our phones are getting smarter every day and mobile user numbers are multiplying like crazy! (see graph below) It’s time to make mobile marketing apps part of your 2014 marketing plan (and to use these apps to get deals for yourself, too). You have some mobile marketing… Read More..
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3 Important Social Media Lessons

social media lessons learned
Have you learned these very same social media lessons during this past year?    Wow, it’s been almost a year since I started this blog, and there has been a crazy amount to learn! Let’s see if we agree on  these 3 important social media lessons: 1. The need for more and more content is GONE. Stop killing yourself to write… Read More..
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Do People Trust Your Ads?

testimonial not ads people trust
What ads DO people trust?    Don’t you just love “free” social media marketing? HA. hahahahaha By now, everyone on the planet knows that not only does it cost $$ to grab attention on the web, it also takes many hours of (wo)manpower. And of course you have to read endless content articles to figure out how to do everything. Felix… Read More..
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How To Make Great-Looking Display Ads

USP for Do-It-Yourself marketing
9 tips to make your display ads WORK      Do you put ads on your Facebook page, or on your web page, or even print them on postcards to send out? Wherever you put them, what’s the point if they aren’t eyecatching to your prospects?  Display ads are the graphics that you use on the web, but you may also use… Read More..
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Target Marketing to Gen X, Gen Y, & Gen Z

teenage customer demographics
Target Your Customer Demographics to Save Your $$   Who is going to spend the most money with you? This post is to help you save marketing time and money by using customer demographics about age groups to target your BEST customers.  (Free customer demographic survey – see below.) Last post I covered the HUGE, wealthy Over-50 age groups. This post… Read More..
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BIG BUCKS! – Demographics of the Over 50 Crowd

customer demographics - age 50
How to Use Customer Demographics to Save Your Marketing $$ A couple of blog posts ago I wrote about how you can save money on your marketing by aiming your ads directly toward your best clients — using your customer demographics to target your marketing where it will do you the most good.  I really like the idea of making… Read More..
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5 Best Marketing Resolutions for 2014!

people toasting their resoutions
Use these fun resolutions for your 2014 success: These are the all-time favorite new year’s resolutions, but you’ll smile when you see them applied to your marketing, just like Dear Abby or horoscopes:   #1  Lose Weight All year long you kept adding tidbits to your website and blog and your traditional advertising. Now it’s time to get rid of… Read More..
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5 Top MUST-KNOW Items for Do-It-Yourself Marketing

USP for Do-It-Yourself marketing
— Do-It-Yourself Marketing – Your 5 Top MUST KNOW Items Since this marketing blog is aimed at entrepreneurs and businesspeople, I’m going to assume that many of us, including me, use the Do-It-Yourself marketing method. Maybe you use the D-I-Y method because it’s fun and you love marketing, but maybe you use it because it’s cheap and you’re trying to… Read More..
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Web Words That You MUST Know – A Glossary

meme
–Web Words You’ll Need to Know If you have a website, you have heard these words…but did you know exactly what they mean?      I didn’t….and thank goodness I now know how to pronounce “meme”.  (see below)   Hubspot does a great job of giving us important information, and when I saw this list of techie words, written by Alec Biedrzycki, I … Read More..
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Just for Fun – Best Video Ads I’ve Seen Lately

The Cloud
Best Video Ads I’ve Seen Lately A group of us from the LinkedIn group  called Ad Pros have been talking about really great ads and how to give them the recognition they deserve, and we’re working on how we might do that.  In the meantime, these are ad videos that I have watched all the way through and remembered.  In… Read More..
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10 Tips on Choosing an Online Marketing Agency

online marketing agency meeting
Ten Impartial Tips on Choosing an Online Marketing Agency (from a Partial Observer) If you’re in business, you probably have considered whether you need to hire an online marketing agency, but it’s such a new area of expertise – how do you know if you’ll be getting an agency who can really push you to the top of your industry… Read More..
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