Home » Archive by category "Advertising" (Page 2)

How Much Does Facebook Advertising Cost?

money in bag
— Facebook Advertising Cost: Maximum and Minimum Spends I have found some really good posts on advertising costs, and since any one of us in business at some point has considered advertising on Facebook (or we’re getting ready to think about it), I thought you’d appreciate this article by Marc Prosser of Fit Small Business.  Here are two acronyms you… Read More..
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To All Ad Agencies – a MUST READ on Pitching

Can service providers gain profitable new business without pitching? World-renown expert Jorg Borgwardt of Relationship Audits and Management specifically sent this to Adhelper to share with you. Read more about Jorg under “Expert Contributors” and now, here’s Jorg:High pitching costs often far exceed potential profits from a new client in year one. Today, clients ask more companies to present… Read More..
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How to Write Great Testimonials

Writing Testimonials that Really WORK for You! Our guest blogger today is Amy Brucker, a lifework healer & guide who really understands how testimonials can be powerful forces for your business, or just space wasters taking up room. If you don’t have testimonials on your web and printed materials, you are missing the psychological advantage that committed customers can bring… Read More..
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3 Types of Advertising That Do NOT Work

bad marketing
Don’t Use These Types of Advertising! I have such fun reading other people’s blogs, and often I find content that I would like to share, but this one is SO true that I absolutely must share! We have all used these types of advertising and have regretted it immediately.  Heidi Cohen is a marketing expert, and her blog has some… Read More..
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When and How Should You Hire an Ad Agency?

Need an advertising agency
– 9 Tipoffs That Should You Hire an Ad Agency Do your incoming calls look like a mountain range? Are you in that “feast or famine” mode of small businesses?  When you’re marketing you’re not working and making money, and when you’re working, you’re not marketing? So your incoming customer calls look like a mountain range – up and down?… Read More..
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Was Your Direct Mail Campaign a Success?

direct mail recycled
Did your direct mail campaign work…or not? Oooh Noooooo! This isn’t where you want it to end up (This is the third post in a 3-part series on how to make direct mail work for you.To read the first 2 posts, click here) There are several “myths” about direct mail that can be very misleading.  InfoUSA gives us these myth-breakers:  … Read More..
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Your Great 3-Step Direct Mail Program

direct mail
3 Steps to Make Your Direct Mail WORK for You (This is the second in a 3-part series on direct mail.  CLICK HERE to read the first part first.) Step 1 — Mail something that they’ll look at       Postcards get the most attention It used to be that people had time to open envelopes and read letters, but unopened envelopes… Read More..
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Direct Mail Is Working Better Thanks to Social Media

Your Direct Mail Is Finally Unique! With all the excitement and time spent on social media, aren’t you finding that the piles of “junk mail” (aka “direct mail”) that used to flood your home are decreasing? I certainly pay more attention to the pieces that I get than I used to, especially if they look “right” to me. There are… Read More..
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Small Business Has Problems with Social Media

Money flying away
Social Media ROI Not So Hot for Small Businesses Manta, a fast-growing site that promotes small businesses, Manta’s Small Business Social Media Survey recently came out with a survey on how small businesses are doing with their social media efforts. Also last month, both Forbes and USAToday ran stories based on that survey. The Forbes piece was titled, “Why Small… Read More..
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The Perfect Facebook Post

The Perfect Facebook Post for Business Facebook has been around for 9 years, and 1.06 BILLION people read facebook every day!  It’s here to stay, and besides just reading it, 76% of the people who use it say they feel good when they are using social media – it is connecting us in a generally positive way. So of course… Read More..
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Clever Ads – You’ll Smile…and Think!

Clever Ads Are IN!  The web gives you millions of potential viewers, but only if your ads can be a whole lot more entertaining than most.  What could you do to make your ads a little edgier……a little more from the far side…..well, okay — weirder??   How about this great ad — I have watched it at least 3 times: … Read More..
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Top 12 Marketing Strategies for Small Business

How's this for unique branding? Here I am in Hawaii, communing with nature while writing my blog.
Top 12 Marketing Strategies for Your Business Alex Milford gives us 10 top marketing strategies I just love some of the interesting discussions on LinkedIn, and here is one that really belongs in this blog for all of us who get involved in doing our own or our company’s marketing.  It was part of a marketing strategies discussion started by … Read More..
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Do You Tweet? Here are the basics…

How (and why) to Tweet  If you think (like I have been thinking) that Twitter’s tweeting is a fun but kind of silly exercise meant for someone else but not you for business, then I found out at the social media conference last week that we may have to consider changing our tunes.  DARN.  Like we don’t have enough to… Read More..
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Networking – 12 Tips to Be GREAT at It!

The 12 Commandments for Networking Networking can be done anywhere! The word “networking” brings forth visions of fast-talking salespeople scrambling to talk to as many people as possible in the shortest amount of time.  That is networking at its worst – the video at the end of this post will make you laugh….but cringe. Actually, networking is the most effective,… Read More..
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How to Make Your Business Card or Sign BETTER

business card backs
5 important tips for your business cards (Scroll on down for info on signs) Has this happened to you?  Several days ago I took out a pile of business cards that I have collected at various networking events.  I had only taken cards from the people that I seriously thought I might like to contact, and I wanted to tell… Read More..
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The New Collaboration Marketing Revolution

Felena Hanson
Collaboration Marketing = Working Together = Business Success I have watched Felena Hanson start a business and build it to multiple locations in just a few years, not by extensive, expensive advertising but by collaboration marketing — getting people to join with her in mutually promoting their businesses.  She has assembled a network of people and businesses that help each… Read More..
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Personal Branding – When YOU Are Your Brand

Katy Goshtasbi
Personal branding is for consultants, attorneys, artists, coaches, CPAs, or other professionals offering your services where YOU are your brand.  What you say and do establishes how your customers feels about you.  Katy Goshtasbi, a personal branding consultant, tells us how she helps people to build their personal brand: Building Your Personal Brand Clients and the general public often ask… Read More..
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