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Oh-Oh, What’s NOT Working?

advertising media eggs in one basket
Get Something Else Going NOW! Writing content faithfully? Tweeting 15 times a day? Paying for facebook likes? Sales falling off?Take a look at this Statista chart:How about this: Content is NOT King:  There are 940,000,000 discussions in my Google search on content NOT working as well any more.A major trend. If you have moved away from traditional… Read More..
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Was Your Direct Mail Campaign a Success?

direct mail recycled
Did your direct mail campaign work…or not? Oooh Noooooo! This isn’t where you want it to end up (This is the third post in a 3-part series on how to make direct mail work for you.To read the first 2 posts, click here) There are several “myths” about direct mail that can be very misleading.  InfoUSA gives us these myth-breakers:  … Read More..
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Your Great 3-Step Direct Mail Program

direct mail
3 Steps to Make Your Direct Mail WORK for You (This is the second in a 3-part series on direct mail.  CLICK HERE to read the first part first.) Step 1 — Mail something that they’ll look at       Postcards get the most attention It used to be that people had time to open envelopes and read letters, but unopened envelopes… Read More..
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Direct Mail Is Working Better Thanks to Social Media

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Your Direct Mail Is Finally Unique! With all the excitement and time spent on social media, aren’t you finding that the piles of “junk mail” (aka “direct mail”) that used to flood your home are decreasing? I certainly pay more attention to the pieces that I get than I used to, especially if they look “right” to me. There are… Read More..
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