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Franchise Marketing – Who Does What?

franchise marketing on target
Franchise Marketing Responsibilities – Franchisor & Franchisee Most franchisors collect a marketing fee, but what are they doing with it?  What SHOULD they be doing with it? This article is based on my 30 years of experience in franchising. Think of franchise marketing as growing in concentric circles, each circle getting thicker and more valuable as the franchise group grows.… Read More..
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