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Cause Marketing – What’s In It for YOU?

money tree
Could Cause Marketing Help Your Business? Have you bought something because you believed in the cause it was supporting? If so, join the 47% of consumers that have bought a brand at least monthly that supports a cause. Over the years, we have increased spending with brands that support worthy charities:39 percent increase in “would recommend” cause-related brands 34… Read More..
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Blogging – A Simple Explanation of Why You Need To

money in bag
— BLOGGING For Beginners The #1 piece of advice from practically every social media marketing expert is this:  Get started BLOGGING. “Blog” is short for “web log”. It is like a personal journal on the internet. It is a commentary that reflects the views from a real person rather than from a company, and if the blog is for a… Read More..
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Psssst! Wanna Buy Some SEO?

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– SEO – Can You Buy Your Way to the Top? After so many years of owning websites, everyone knows that for search engine optimization (SEO) of your website, you need to stress your keywords and write some new content every so often. But then people started getting more competitive, and that’s how the biggest search of all started: how… Read More..
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Will Your Social Media Marketing Work for You?

web designer, social media expert
– Will Your Social Media Marketing Strategy Work? Web designer/developer Chris Green from Design Web Studio joins us again with a terrific infographic about your social media marketing strategy.  Here’s Chris: Chris Green,Guest Blogger After I recently submitted my latest online marketing strategy to a client, I was asked, and I will quote, “That all looks fantastic, but where exactly… Read More..
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12 Tips for Being (or Hiring) a Great Sales Manager

Sales Manager lecturing team
– Want to Be (or Hire) a Great Sales Manager? Many of the business owners I visited with at a SCORE CEO Forum recently were looking for advice on how to hire a sales manager or manage their own sales departments.  I just came across this article in Inc. by Geoffrey James, an excellent business writer, where he gives his… Read More..
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Your Marketing Needs a SWOT Today!

SWOT Strengths
– Have You Had a SWOT Lately? How long has it been since you have done a SWOT analysis for yourself – your personal brand – or your company? Have you been reserving it as a once-every-couple-of-years exercise? When I go to a company to assess their readiness to franchise, the first analysis that I do is a SWOT.  It’s… Read More..
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Was Your Direct Mail Campaign a Success?

direct mail recycled
Did your direct mail campaign work…or not? Oooh Noooooo! This isn’t where you want it to end up (This is the third post in a 3-part series on how to make direct mail work for you.To read the first 2 posts, click here) There are several “myths” about direct mail that can be very misleading.  InfoUSA gives us these myth-breakers:  … Read More..
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Top 5 Tips on How to Destroy Your Personal Brand

Personal Brand Expert Katy
How to Destroy Your Personal Brand Welcome to guest blogger, attorney, personal brand expert and consultant Katy Goshtasbi! She tells us how you can wreck everything you’re working to achieve: Katy Goshtasbi,Personal Brand Expert People buy your uniqueness — your special personal brand —  before they will ever buy a product or service from you. That means they have to… Read More..
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Your Great 3-Step Direct Mail Program

direct mail
3 Steps to Make Your Direct Mail WORK for You (This is the second in a 3-part series on direct mail.  CLICK HERE to read the first part first.) Step 1 — Mail something that they’ll look at       Postcards get the most attention It used to be that people had time to open envelopes and read letters, but unopened envelopes… Read More..
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Website Design – How to Get Exactly What You Want

website design planning
The Perfect Website Design Process  If you are planning to start a website or do a redesign of your current site, Chris Green of Design Web Studio sheds light from his experience to help you – the client – get what you want.  This is the complete website design process, and you may want to bookmark this if you know… Read More..
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More Techie Words Explained So You Get Them

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You Need to Know These Techie Words! Several times over the past few months I have brought you some of those words that everyone uses, but that we don’t really totally “get.” It can be such a relief to finally understand! So here are some words that you can use that will make you feel so comfortable that people will… Read More..
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Direct Mail Is Working Better Thanks to Social Media

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Your Direct Mail Is Finally Unique! With all the excitement and time spent on social media, aren’t you finding that the piles of “junk mail” (aka “direct mail”) that used to flood your home are decreasing? I certainly pay more attention to the pieces that I get than I used to, especially if they look “right” to me. There are… Read More..
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Small Business Has Problems with Social Media

Money flying away
Social Media ROI Not So Hot for Small Businesses Manta, a fast-growing site that promotes small businesses, Manta’s Small Business Social Media Survey recently came out with a survey on how small businesses are doing with their social media efforts. Also last month, both Forbes and USAToday ran stories based on that survey. The Forbes piece was titled, “Why Small… Read More..
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13 Social Media Rules of Behavior so You Play Nice

Bizpig rule of social media
You’ve heard me talk about the Social Media Marketing World Conference that I attended a while back, and a whole lot of ideas came out of that 1100-people, first-of-its-kind meeting, and there was a lot of talk about what social media rules and proper social media behavior should be. Patricia Redsicker shares “The Rules” with us There are certain “truths”… Read More..
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11 Ways on How to Make Money from Your Blog

blog making money
How to Make Money from Your Blog: 11 Powerful Ways with Examples I have been following Jeff Bullas and his blog since the Social Media Marketing World Conference in San Diego, and he always covers interesting subjects.  This one is so important, especially to businesses that are trying to learn the new ways of marketing and keep up with their… Read More..
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Elevator Speech Vs. Storytelling – Make Yourself Memorable

cat photo
Elevator Speech Vs. Storytelling – Make Yourself Memorable Several years ago I met three fascinating women – the Stiletto Speakers –  who agreed to come and talk to our SCORE women’s networking breakfast.  I thought they were going to talk about “The 17 Second Elevator Speech” kind of thing, but instead, they told a different tale…. Recounting the tales of… Read More..
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Do You Need a Website When You Have Social Media?

incrediflixstar
Website or Social Media? In several of my posts over the next few weeks I will be talking about how to market your business online, from the role of a business website to the marketing tools and sites that will help you build your reputation and competitiveness (like facebook business pages – scroll down to see that post). Chris Green,… Read More..
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The Perfect Facebook Post

Taquito
The Perfect Facebook Post for Business Facebook has been around for 9 years, and 1.06 BILLION people read facebook every day!  It’s here to stay, and besides just reading it, 76% of the people who use it say they feel good when they are using social media – it is connecting us in a generally positive way. So of course… Read More..
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