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Turn Your Bland Speaking Gig into an EVENT!

No speaker mistakes
Don’t do this any more. You spend 15 hours writing your Powerpoint presentation. You spend an hour on the handouts, and a half hour planning what you’ll wear. How much time did you spend on GRABBING your listeners’ attention and getting them to remember you for a long, long time? You know that getting in front of a whole bunch… Read More..
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25 Ways to Get Yourself into the Press

Press with your name
Press Coverage Gets You in Front of a Huge NEW Group of People –  I’ve talked about how to get free PR coverage in a previous post, but this article will give you more great ideas for getting the press to notice and write about you. Why do you care? Because 66% of adults over 35 have read a newspaper… Read More..
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The 6 Essential Marketing Elements

marketing element
You absolutely must have these 6 marketing elements!  1. Business cards. (This is the easiest one) Your number one best marketing element is YOURSELF. So arm yourself with business cards that give all pertinent information in a readable font  – for info on making your business card better, click here. You’ll always need printed business cards, but having electronic is… Read More..
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Does Your Marketing Meet the 6 Basic Human Needs?

basic needs - trust
Tony Robbins, well-known life coach and author, narrowed down our emotional needs to 6 categories that he called our “6 Basic Human Needs.” If your marketing can fulfill these needs, you’ll have a winning marketing campaign, so here goes: Basic Need #1: Certainty. (avoiding pain and gaining pleasure) Your customers need to trust you Your customers need to know that… Read More..
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How to Use Great Mobile Marketing Apps for Deals & Customers!

foursquare2
Major Mobile Marketing Apps You’ll Want to Use –    Downloading  Foursquare is easy Our phones are getting smarter every day and mobile user numbers are multiplying like crazy! (see graph below) It’s time to make mobile marketing apps part of your 2014 marketing plan (and to use these apps to get deals for yourself, too). You have some mobile marketing… Read More..
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When and How Should You Hire an Ad Agency?

Need an advertising agency
– 9 Tipoffs That Should You Hire an Ad Agency Do your incoming calls look like a mountain range? Are you in that “feast or famine” mode of small businesses?  When you’re marketing you’re not working and making money, and when you’re working, you’re not marketing? So your incoming customer calls look like a mountain range – up and down?… Read More..
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Website Design – How to Get Exactly What You Want

website design planning
The Perfect Website Design Process  If you are planning to start a website or do a redesign of your current site, Chris Green of Design Web Studio sheds light from his experience to help you – the client – get what you want.  This is the complete website design process, and you may want to bookmark this if you know… Read More..
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Direct Mail Is Working Better Thanks to Social Media

usps_phx_domestic_letters[1]
Your Direct Mail Is Finally Unique! With all the excitement and time spent on social media, aren’t you finding that the piles of “junk mail” (aka “direct mail”) that used to flood your home are decreasing? I certainly pay more attention to the pieces that I get than I used to, especially if they look “right” to me. There are… Read More..
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Small Business Has Problems with Social Media

Money flying away
Social Media ROI Not So Hot for Small Businesses Manta, a fast-growing site that promotes small businesses, Manta’s Small Business Social Media Survey recently came out with a survey on how small businesses are doing with their social media efforts. Also last month, both Forbes and USAToday ran stories based on that survey. The Forbes piece was titled, “Why Small… Read More..
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Top 12 Marketing Strategies for Small Business

How's this for unique branding? Here I am in Hawaii, communing with nature while writing my blog.
Top 12 Marketing Strategies for Your Business Alex Milford gives us 10 top marketing strategies I just love some of the interesting discussions on LinkedIn, and here is one that really belongs in this blog for all of us who get involved in doing our own or our company’s marketing.  It was part of a marketing strategies discussion started by … Read More..
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