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Contributors

These terrific people have contributed to help business owners to learn more about marketing — Many thanks to:

Cyndi Darlington, marketing expertCyndi Darlington, MBA, is the Founder and President of Darlington Marketing, a restaurant consulting firm providing marketing services to small to mid-sized restaurant and hospitality companies. Follow her on Facebook – https://www.facebook.com/darlingtonmktg – or at www.darlingtonco.com.

 

Jorg Borgwardt is a Senior Partner of Relationship Audits and Management with responsibility for the German speaking countries and Continental Europe. He has worked in senior management positions for over thirty years and advised advertisers and agencies on all continents. Jorg joined Grey Advertising in Germany, and as MD helped build the agency to number two in the country. He founded the Grey Academy for post graduate training in communications and moved to international positions on clients such as P&G, Mars Inc. Revlon, Timex, BAT and many others. A compulsive ‘consumer’ of client needs and agency service requirements he became one of the most successful negotiators of service contracts in the industry. He has an MBA degree from Cologne University with emphasis in advertising, psychology and competition law. Jorg has lived in 7 countries and as a result is multicultural and multilingual.

Lauren Hong, Blog LayoutLauren Hong is the owner of Out & About Communications, a branding and graphic design company in San Diego. Having studied graphic design and advertising at Drake University, she has worked at Oxfam Hong Kong, Humanitas Global Development in DC, and the U.S. Embassy in Seoul, South Korea. As a designer at heart, she opened Out & About Communications to help businesses and bloggers with their branding goals. You can also find her designing for and managing Lauren Olivia & Company, a boutique handbag company.

Sandra Folk, Communication ExpertDr. Sandra Folk founded The Language Lab – an organization devoted to helping companies save money and making their employees look good by improving business writing and presentation skills. The Language Lab offers the optimum combination of online and personal training internationally to corporate and government clients. Sandra has contributed two articles:  7 Tips on Asking the Right Questions and 4 ways to Ace Your Client Communication, which I know you’ll want to read.

social media expertChris Green is a website designer and developer with Design Web Studio in England as well as being a researcher and writer on digital subjects like his 33-page blog posted first right here on Adhelper about The Cloud. He has years of experience and a terrific portfolio – to take a look, CLICK HERE. He has written several pieces to help people get through the web design or redesign process with their sanity intact. If you would like to read his post on using social media or the web to help you market, click here.

Personal Brand Expert Katy

Katy Goshtasbi is an expert at personal branding and the president of Puris Image, where she consults for business owners, law firms and individuals. Katy shows clients how building a successful personal brand can help increase revenue, productivity and motivate employees.  She has been blessed with an eye for the creative process in building a successful personal brand and presence both in her own career and for businesses and individuals. In her “other” career, Katy is president/CEO of KG Consulting Group, Inc where she has been a practicing securities attorney for thirteen years.  Contact Katy at 949.274.6423 or purisimage.com

Stefanie BlueStefanie Blue is co-owner/photographer of BlueFlair Photography.  Stefanie has loved photography since she was 10, when she got her first camera.  She began her professional photography career working with newborns, which she found very rewarding, after working many years as a social worker.  Today, she especially enjoys working with women, and helping improve their self-confidence through the creative photographic process.  It’s such a feel-good experience when a client sees themselves as beautiful for the first time, and they start to “own it” in their everyday life!  Contact Stefanie at BlueFlair Photography.

MelissaSS_AnnGloriaThe Stiletto Speakers — Melissa Crothers, Ann von Gal, and Gloria Sandvick are three great people who have pooled their talents to help others.   The “high heeled” idea was born out of a conversation about the challenges that women face in being powerfully heard and confident while speaking and giving presentations. Hence, the Stiletto Speakers “Speaking that Works for You” workshops were created to help entrepreneurial-minded women to stand tall with greater confidence in the face of fear, anxiety, tough audiences and difficult questions.  Check out their workshops and consulting at www.stilettospeakers.com.

Felena HansonFelena Hanson is passionate about education, earning her Bachelor’s degree in Marketing from the University of San Diego and her MBA from California State University.  She taught Marketing and Entrepreneurship at the Fashion Institute of Design & Merchandising at California State University for the MBA online program for eight years. Felena was most recently awarded the “Women Business Owner of the Year Award” by the local chapter of the National Organization of Women Business Owners, due to her generous work in the community.  Her latest venture, Hera Hub, is a spa-inspired shared workspace for female entrepreneurs.

Adrienne Moch, Writer and Editor

Adrienne Moch is passionate about words–and focused on ensuring copy isn’t merely competent, but compelling. She’s been a professional writer and editor since 1981, beginning her career as a journalist and working as a corporate communicator, newsletter writer, and PR professional before going freelance. Since 2004, Adrienne has focused on business writing and editing, helping clients communicate effectively in all their written materials, including websites, marketing collateral, newsletters, articles, proposals, blogs, and press releases. Her expertise transcends writing and editing, since she provides valuable branding and marketing insight, and she’s also a talented book editor and ghostwriter. Learn more at www.adriennemoch.com

Ed SmytheEd Smythe, a graphics designer and artist who specializes in helping small businesses get set up with the essentials for business — logo, business cards, flyers, etc.  He has done lovely work for me for years. Ed has 35 years in graphics. As an independent designer for the past 12 years, he specializes in startups and small business clients designing their stationery, brochures, flyers and presentations.  His easy-to-work-with style and effective results has his clients returning time after time. Contact Ed at ews@san.rr.com  or 858.453.1426

 

Debra SimpsonDebra Simpson patiently helped me set up this blog, walking me through it carefully so that I understood. Debra began her career in publishing in 1990 as the publisher of The Business Resource, a small business newspaper in San Diego County.  In 1994, Debra Simpson began working for McGraw-Hill at the time they were creating their New Media Division.  In 2005 Debra discovered blogging and in 2006 podcasting, and she has  been the driving force in sharing podcasting with fellow small business owners. She is often a featured speaker, and she teaches low cost forms of marketing to the online community, increasing business visibility and driving traffic to websites, while creating passive income through the sale of information products. Contact Debra at:  DebraSimpson.com, or call her at 760-729-6647

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8 Comments

comments

  1. Dave Lambert says:

    I hope I am not repeating but I need help in actually doing a video. I am not an actor. I would also need writing script help for my niche market of allergen free chocolates for folks with dietary needs. Not a WOW subject. Advice?

    • Hi Dave,

      I got your comment about needing to make a video, and you are in luck! SCORE.org is putting on a free webinar TODAY (and I believe you can watch them later – just not live)! I am scheduled to watch it at 10AM Pacific time, so you’ll need to check what time it will show for you. Their webinars are excellent — I have watched several of them and they are worth every minute of the time.

      Go to this address to check it out: http://www.score.org/onlineworkshops/tab-a

      LIVE Webinar 7/25: 5 Steps to Creating Business Video Without a Camera
      Are you excited and intrigued by video marketing yet don’t know where or how to start? Are you overwhelmed by the perceived high costs of time, technology and money to create video? Join this webinar and discover how you can use the power of video to grow your business -..

      Also, I wrote a blog post about this last month, and it has all my tips : http://wp.me/p3gEPk-1v

      Thanks for reading – keep in touch if you want some help editing your script.

    • Toby says:

      Hi Dave

      what immediately sticks out in your post is the comment “Not a WOW subject.”

      Bottled water typically isn’t a wow subject – but if you’re dying of thirst news about where to get it quickly is very WOW – in fact it couldn’t be more WOW.

      Similarly if you’re targetting your market and you understand them then you’ll know more than most that the right people will be wowed by allergen free chocolates. Some of them will just be wowed because they know they ought to be – others will need educating – and so your message needs crafting with care to maximise the potential.

      Either way if your product has a market there are people waiting for you to WOW them – don’t let them down with anything less than they deserve!

      If you struggle to generate something you’re happy with I’m sure there are plenty of folk who will help.

      cheers,
      Toby

  2. Maryellen says:

    With having so much written content do you ever run into any
    issues of plagorism or copyright violation? My website has a lot of
    exclusive content I’ve either created myself or outsourced
    but it looks like a lot of it is popping it up all over the internet
    without my agreement. Do you know any ways to help reduce content from being ripped off?
    I’d certainly appreciate it.

    • Hi Maryellen, I write about 80% of my own material, and I’m delighted if people use it if they will just give proper credit and a link back to my site. Thanks for reading! Cheri

  3. Meir Ezra says:

    Hmm it looks like your site ate my first comment (it was extremely long) so I guess I’ll just sum it up what
    I submitted and say, I’m thoroughly enjoying your blog.
    I as well am an aspiring blog writer but I’m still new to everything.

    Do you have any helpful hints for newbie blog writers?
    I’d really appreciate it.

  4. Lakeshaben says:

    I’m truly enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit
    more often. Did you hire out a designer to create your theme?
    Outstanding work!

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