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Top 12 Marketing Strategies for Small Business

Top 12 Marketing Strategies for Your Business

top marketing strategies

Alex Milford gives us 10 top marketing strategies

I just love some of the interesting discussions on LinkedIn, and here is one that really belongs in this blog for all of us who get involved in doing our own or our company’s marketing.  It was part of a marketing strategies discussion started by Alex Milford, Brand Manager at E-Plus Inc. in Los Angeles.
(my comments are in green)

Alex listed what she feels are the Top 10 Marketing Strategies, and several other people in the LinkedIn discussion have added two more important tips:

#1 Be able to describe what you do/what you are in one clear sentence.

Donald Trump is correct, that elevator speech is really important. Ask a friend or colleague to give you an honest evaluation of your description. Does it give the listener a basic understanding of what you do? If not, make it a priority to work on it. Before someone can decide if they may need your product or service they must first understand what you’re saying.

[Jamie Y from Philadelphia added that your elevator pitch should pass the Grandma Test – that is, if your elevator pitch isn’t something that your grandmother can understand, you need to simplify/clarify it further.  You never know when your industry-outsider friends/neighbors/contacts might be able to connect you with an ideal customer…but that connection won’t happen if people don’t understand what it is your business does!]

#2  Be UNIQUE in ALL that you do.

Don’t just give it lip service. If you’ve decided to adopt a unique approach to make your business memorable (tagline, business signature, giveaway, mascot, illustration, photo, color scheme, etc) be sure to use it consistently in your marketing efforts. It should become part of your brand.

How's this for unique branding?  Here I am in Hawaii, communing with nature while writing my blog.

How’s this for unique branding?
I strongly considering authoring this blog as Adhelper Bizpig.

#3  Use your mission statement as a filter for all that you do.

Once you’ve clearly decided what your marketing goals, strategies, targets and tactics ARE, it should be easy to identify those things that DON’T fit. For example, if you have identified the best marketing vehicles to reach your customer then it’s very easy to say “no” to those salespeople offering you marketing opportunities that don’t fit your plan.

#4  Don’t jump-process.

Discover your target market and your points of difference before you start marketing. Your printed collateral materials, web site, and advertising will be much more effective and less expensive to produce if you have your marketing strategy established first. Then you’re simply following your plan in all that you do. Avoid the “shotgun” approach or “reactive” marketing.

#5  Give back to the community…strategically.

There are so many great causes and organizations out there and you can’t do everything. So, pick the ones that will best position you with your target market.

#6  Network efficiently and effectively.

If you don’t feel that you are a competent networker, now is the time to learn how to be or hire someone that is. Enough said.
[If you need a little help on networking, CLICK HERE for the 12 Commandments for Great Networking.]

#7  Remember that inconsistent advertising is wasted money.

A prospective customer must be exposed to the same message in the same way numerous times before they are ready to entertain a buying decision. Pick an advertising vehicle where you can afford to have an ongoing and consistent presence.

#8  If you do trade shows, have a plan and work the plan.

Companies participate in trade shows for a variety of reasons. Unless you have a success plan, you won’t know if it worked.

#9  Look for ways to establish yourself as an expert in your field.

Speaking engagements, publication articles and volunteer leadership roles can all help label you as an expert in your field.

#10  Keep all marketing communications clear, brief and focused.

Did I mention brief? Enough said.

In the LinkedIn discussion, Joann W. from Tennessee added an important point to #2:

#11  Give unique and genuine customer service.

Karl C-W from the UK added one final point:  

#12  Build a database of clients and prospective clients and continually market to them.

I hope this helps you to be sure you’re covering all the important marketing strategies in building your business.  If you know other entrepreneurs, please share this with them — I think they will find it as valuable as I did…..and aloha!

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  1. LaKesha Womack says:

    Thanks for sharing this in the LinkedIn discussion for SCORE Association. Great tips!

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