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Branding? You’ll smile at this unique idea…

A huge element of branding is based on the relationship you want to have with your customers. This is the second of a 4-part series on branding yourself and your company.  I got such a kick out of reading this in a friend’s blog, and you will, too — what if everyone treated everyone like this?  Katy Goshtasbi, expert at personal branding, gives us this out-of-the-(cat)box idea. 

Be sure to tune in to the next blog for the most important element for any brand — and very few people “get it.”  If you want me to email you when it comes out, subscribe over on the right, and thanks!

Treat Your Clients Like Your Pets

by Katy Goshtasbi    When we work with clients on developing their natural talents as part of their personal brand, we see trends.  Personal branding is about the emotional quotient you trigger to get clients/prospects in action to get to know you and work with you.   The best emotion to trigger is joy.  We ask clients what daily activities bring about that sense of joy for themselves.  We ask for two reasons:  1)  so that they can do the activity over and over again for their own benefit AND 2) by doing this activity and having joy/happiness, you develop a strong personal brand and attract people who want to be around you, be like you and do business with you.

Cat PhotoOne common trend in responding to this question is that most clients really find being with their pets (ie, walking their dog, playing with their pets) brings them joy and peace. You should see the look on their faces as they describe the activities they love to do with their pets- their faces light up and they relax and have a sense of ease and grace about them.  Clients don’t often make the connection regarding what the joy they have with their pets has to do with their business and personal brand.

cat photoI also have a dog.  The sense of innocence and love and joy my dog has when I come home is indescribable.  Not only does she make my day, she resonates from a very genuine, pure and innocent state of being herself- no agenda, no plan of action, no thought for what’s to come. She is just being present to being with me and happy to see me.

So, what if you related to your clients and prospects from the same place you relate to your pets?  Now, please don’t take me too literally. I obviously don’t mean to treat people like animals.  But I do mean to view all clients and prospects as if they:

   * have no agenda when they see you;

   * are truly happy to see you, even if their actions don’t resonate this;

   * have true intentions to be with you and give their best to you.
In return, relate to your clients like you do your pets, by:

* being completely present to them;

* not reading too much “meaning”  into their words and actions;

* accepting them as they are- the good, the bad and the ugly.  Just as you do with your pet.

Thanks to Katy Goshtasbi for her unusual idea, and for reminding us that branding is all about relating to our customers.  And thanks to Ariel Flowers for her classic cat photos!

Katy GoshtasbiKaty Goshtasbi (Cat-ty Gosh-tas’-bee) is a personal branding expert and the owner and president of Puris Image, where she consults for business owners, law firms and individuals. Katy shows clients how building a successful personal brand can help increase revenue, productivity and motivate employees.  

She has been blessed with an eye for the creative process around building a successful personal brand and presence in her own career and for businesses and individuals. In her “other” career, Katy is president/CEO of KG Consulting Group, Inc where she has been a practicing securities attorney for thirteen years.  Katy also is a wonderful speaker and donates her time to many non-profits and organizations, and that’s how I met this dynamic, interesting person.  To read more of Katy’s posts on personal branding, please go to her website and blog at www.purisimage.com

You have just read the second in my series on branding —

Post #1 if you want to read the first article, just scroll on down.

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comments

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